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PRIVACY POLICY

Last Updated: 01-August-2025

1. Introduction

This Privacy Policy explains how Au Naturel (“we,” “us,” or “our”) collects, uses, shares, and protects personal data provided by customers (“you”) through our website and e-commerce store, in compliance with the General Data Protection Regulation (GDPR) and Irish Data Protection Acts.

2. Information We Collect

Personal Data: We collect personal information including:

    • Name, email address, phone number, delivery address
    • Order history and product preferences
    • Payment information (processed securely via Apple Pay, Google Pay, or card payment providers)
    • Communication preferences and customer service interactions
    • Product reviews and feedback

Usage Data: We automatically collect:

    • IP address and browser information
    • Pages visited and time spent on site
    • Shopping cart behavior and purchase patterns
    • Website interaction data and search queries

Cookies and Tracking: We use cookies and similar technologies to:

    • Enhance website functionality and user experience
    • Remember shopping cart contents and preferences
    • Analyze website usage and performance
    • Provide personalized product recommendations
    • Track marketing effectiveness and customer acquisition

3. How We Use Your Information

Order Processing:

    • Processing and fulfilling your orders
    • Sending order confirmations and shipping notifications
    • Managing payments and invoicing
    • Providing customer support and handling returns

Product and Service Improvement:

    • Analyzing purchasing patterns and preferences
    • Improving our product range and website experience
    • Developing new products and services
    • Enhancing inventory management and logistics

Marketing Communications:

    • Sending promotional emails about new products and special offers (with consent)
    • Providing updates about health and wellness topics
    • Conducting customer satisfaction surveys
    • Personalizing product recommendations

Legal Compliance:

    • Meeting regulatory requirements for health product sales
    • Protecting our legal rights and interests
    • Preventing fraud and ensuring payment security
    • Maintaining accurate business records

4. Data Sharing and Third Parties

Service Providers: We share data with trusted third-party providers who help us operate our business:

    • E-commerce platform and website hosting services
    • Payment processing (Apple Pay, Google Pay, and card payment providers) and fraud prevention
    • Shipping and logistics providers (An Post for Irish delivery)
    • Email marketing and customer communication tools
    • Website analytics and performance monitoring

Product Suppliers: Limited product and order information may be shared with suppliers for:

    • Direct shipping arrangements
    • Product availability and inventory management
    • Quality control and customer safety

Legal Requirements: Data may be disclosed when required by law or to protect our rights and safety.

5. Data Security and Storage

We implement appropriate technical and organizational measures to protect your personal data, including:

    • Secure data transmission and storage
    • Access controls and authentication systems
    • Regular security assessments and updates
    • Staff training on data protection practices
    • PCI DSS compliance for payment processing

Data Location: Your data is processed within the European Union to ensure GDPR compliance.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

    • Order Data: Retained for 7 years for business and tax records
    • Marketing Data: Retained for 3 years or until consent is withdrawn
    • Analytics Data: Anonymized and retained for business intelligence purposes
    • Customer Accounts: Retained while account is active or as required by law

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

    • Access: Request copies of your personal data
    • Rectification: Request correction of inaccurate data
    • Erasure: Request deletion of your data (subject to legal obligations)
    • Restriction: Request limitation of processing in certain circumstances
    • Portability: Request transfer of your data to another service provider
    • Objection: Object to processing based on legitimate interests
    • Consent Withdrawal: Withdraw consent for marketing communications

To exercise these rights, contact us at info@aunaturel.ie.

8. Cookies and Consent Management

We use a cookie consent management system to ensure compliance with privacy laws. You can:

    • Manage your cookie preferences at any time
    • Withdraw consent for non-essential cookies
    • Access detailed information about each cookie category

Cookie Categories:

    • Essential: Required for website functionality and shopping cart
    • Analytics: Help us understand website usage and performance
    • Marketing: Enable personalized content and advertising
    • Preferences: Remember your settings and product preferences

9. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or applicable laws. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our services after updates constitutes acceptance of the revised policy.

10. Contact Information

For privacy-related inquiries or to exercise your data protection rights:

    • Email: info@aunaturel.ie
    • Athlone Store: Payne’s Lane, Irishtown, Athlone, Co. Westmeath, N37 V5R6, Ireland
    • Roscommon Store: 14 Goff Street, Roscommon Town, Co. Roscommon, F42 EK20, Ireland
    • Data Protection Authority: You may also contact the Irish Data Protection Commission if you have concerns about our data handling practices.